Pay Per Click Management





What is Pay Per Click Campaign (PPC)?
Pay-Per-Click Campaign (PPC) is a new and increasingly popular form of advertising and marketing on the Internet. Through a bidding process, you can buy favorable position on the search engine results for specific keyword search phrases that you choose. You pay for results only on "per click" basis, hence the name: Pay per Click Advertising or Pay per Click Campaign.

A2zdesignwork develops custom made Pay Per Click search engines and extends functionality of existing ones. Custom featured PPC search engine script can be created under particular webmaster requirements to implement specific custom functions required. Specific features allow to make PPC Search engine more productive and appropriate for web site needs.

Over 80% of web users find what they are looking for by visiting the top search engines. Search engine positioning is vital if you want to increase traffic to your site. The top 30 search results get over 90% of the traffic. A few good positions can drive thousands, even hundreds of thousands, of quality visitor traffic to your website every day.

Pay Per Click Advertising programs :
Google AdWords and Yahoo! Overture represent the two best Pay Per Click (PPC) advertising opportunities on the Internet today. Top of the page ads are called "Sponsored Listings" (paid advertising). PPC adds appear in dozens of search engines including: AltaVista, AOL, AT&T WorldNet, EarthLink, Google, MSN, Yahoo! and more, making up more than 95% of all online searches.

Google AdWords:
Google is the most popular PPC provider on the Internet today. There is no monthly minimum spending requirement and bids start at $.05.

Yahoo! Overture:
Overture is less popular than Google but still a major player in getting found on top search engines. Using Overture is often more profitable for our clients since it is easier to manage the bidding process and optimize your marketing budget.